Independent product design practice

Digital products that feel
obvious in the best way.

I help teams turn complicated ideas into clear, useful interfaces—bringing product thinking, interaction design and delivery together.

Selected work

Selected collaborations

Experience across products,
platforms and audiences.

The existing archive names an impressive client history. This version gives that experience a useful structure without inventing confidential project details.

Client history

A broad body of work, distilled into one quiet signal of experience.

  • flaconi
  • Avis
  • Discovery
  • Eurosport
  • NOW TV
  • Sky
  • Sky News
  • Universal Music Group
  • Kodak and Ogilvy

How I work

Less ceremony.
More useful momentum.

  1. 01

    Find the real problem

    Start with people, context and constraints. A polished answer to the wrong question is still the wrong answer.

  2. 02

    Make thinking tangible

    Prototype early enough to learn from interaction—not after every important decision has already been made.

  3. 03

    Carry quality through

    Stay close to delivery. The last ten percent—language, motion, accessibility and edge cases—is where trust is built.

About Poxylizard

A small practice with room for the whole problem.

I work holistically across user experience and interface design, helping teams discover what matters, shape the product and make it feel coherent in use.

The aim is simple: useful outcomes for customers, stakeholders and the people responsible for building and evolving the product.

Available for selected product engagements

Start a conversation

What are you trying
to make clearer?

Share a little about the product, the problem and where you are in the process.

Entertainment & broadcast

Sky, NOW & Sky News

A body of product design work for experiences where navigation, content hierarchy and immediate feedback matter.

Product designInteraction systemsMulti-platform UX

Project specifics and outcomes can be added here once approved for publication.

Media & discovery

Discovery & Eurosport

Experience shaping content-rich interfaces to help large audiences understand where they are and get where they want to go.

Information architectureInterface designPrototyping

Project specifics and outcomes can be added here once approved for publication.

Commerce & services

Avis, flaconi & Kodak/Ogilvy

Design work across customer journeys that need to balance brand, utility and commercial goals without adding friction.

Journey designProduct strategyVisual systems

Project specifics and outcomes can be added here once approved for publication.